The Focus Factor™
I recently finished a project. I worked hard on it. I’m proud of myself and my team. But the most important thing about it was surprising. Watch the video and let me explain.
Hillman Curtis on Reinvention
I’m spending less of my time thinking about how’s and why’s these days. My mind is stuck on the what’s. I clamber and climb over all sorts of ideas. I can pick up any single one of them and do some how/why work on it for a time. But it’s clear to me: none of the how’s or why’s will be very deep so long as there’s so many of them.
Seinfeld on How to Write a Joke
Seinfeld on how to write a joke. Bic clear barrel blue.
John Hockenberry on Design and Intent
“Good design is about supplying intent… I chose to enhance this rolling experience with a simple design element. Acting with intent; it conveys authorship, that someone is driving. It’s reassuring, people are drawn to it; someone making the experience their own, covering the tragic tune with something different.”
Ken Burns on Story
“Story is there to remind us that it’s just okay.”
Seth Godin on What is School For
“What is school for?”
Jerry Seinfeld on What Our Job is
Michael: “Because, sometimes I look back at the show and think I should have enjoyed myself more.”
Jerry: “Michael, I could say that myself; but that was not our job. Our job was not for us to enjoy it, our job was to make sure they enjoy it. And that’s what we did.”
Chrysler’s latest commercials are perfect.
The world is full of HORRIBLE commercials.
You’re right, Samsung, I’ve ALWAYS wanted a phone I can take video on while simultaneously snapping pictures WHILE SKYDIVING THANK YOU FOR FINALLY MAKING A PHONE WORTH BUYING YOU GUYS ARE SO IN TUNE!!!1!
In that world, these commercials from Chrysler (I believe all by W+K) are exceptional. Story, grit, pride, the perception of authenticity…
In a world of shit products and shit marketing those who can turn product into story and story into something I already am and can be more a part of will die with smiles.
My only bummer with this one is the dumb synth strings. If that was real strings in a real room this thing is tears and fist pumping.
The bellman’s nod. The flag flying.
Humble beginnings are… humbling. Too bad they couldn’t get a deep track for this one as well. Probably only meant for a small, Portland audience.