25 cent advice for your marketing/ad campaign

Theres a bunch of cool stuff Sendhil Mullainathan talks about in the video below... I only want to highlight one point he makes. It's about BMW wanting to advertise the safety of their cars.



Car safety adverts are normally about car chasis getting slammed into walls in slow motion, or, in other words, the "you'll survive wrecks in our cars" message. BMW opted for the different "our cars keep you out of accidents" message. It's not necessarily brilliant, just a different angle on the topic.

(more…)

GTD Tip #167: Turn “Organizing Tasks” Into Rewards

I had a short bout as an organizational and productivity consultant a while back. I know, it’s silly, but get your giggles out now ’cause here’s a $450 tip for you:

You know when you’ve got knowledge work to do and all you can think about is organizing your desk, or cleaning the dirty whiteboard, or cleaning out that stupid little wheel on your mouse, or browsing e-cards to send to your mom for her half birthday? You know what that feels like, right?

Well, these are rudely seductive. How are they seductive? (more…)

Design vs. Style: Thoughts on Stuff Probably Completely Sorted Out Elsewhere

I’ve been thinking a lot about design recently, namely, about the relationship between design and “style” or “fashion.” Now, when I say ‘style,’ I’m not quite sure what I mean exactly. Nor am I sure about how design and style relate to each other… I’m sure they are related somehow… but how?

So, I plopped out this question on Twitter to see if anyone had some good answers about the subject. Thankfully, I had a bite. @hippydaddy, whom I met recently at a workshop on digital marketing, had some well developed thoughts on the subject. He emailed me (posted with permission): (more…)