Gary Veynerchuck – Web 2.0 Expo, 2008
Gary V is normally a bit too much for me. But I like this video a lot. You do too. Be honest.
Gary V is normally a bit too much for me. But I like this video a lot. You do too. Be honest.
Theres a bunch of cool stuff Sendhil Mullainathan talks about in the video below... I only want to highlight one point he makes. It's about BMW wanting to advertise the safety of their cars.
Car safety adverts are normally about car chasis getting slammed into walls in slow motion, or, in other words, the "you'll survive wrecks in our cars" message. BMW opted for the different "our cars keep you out of accidents" message. It's not necessarily brilliant, just a different angle on the topic.
Don’t know why this is so good to listen to, it just is.
I had a short bout as an organizational and productivity consultant a while back. I know, it’s silly, but get your giggles out now ’cause here’s a $450 tip for you:
You know when you’ve got knowledge work to do and all you can think about is organizing your desk, or cleaning the dirty whiteboard, or cleaning out that stupid little wheel on your mouse, or browsing e-cards to send to your mom for her half birthday? You know what that feels like, right?
Well, these are rudely seductive. How are they seductive? (more…)
Advertising is the price companies pay for being unoriginal”Yves Behar
I’ve been thinking a lot about design recently, namely, about the relationship between design and “style” or “fashion.” Now, when I say ‘style,’ I’m not quite sure what I mean exactly. Nor am I sure about how design and style relate to each other… I’m sure they are related somehow… but how?
So, I plopped out this question on Twitter to see if anyone had some good answers about the subject. Thankfully, I had a bite. @hippydaddy, whom I met recently at a workshop on digital marketing, had some well developed thoughts on the subject. He emailed me (posted with permission): (more…)
Success is peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” ~ John Wooden