Frank Chimero on design as gift

As a designer […] my role is more frequently to generate desire in other people; to make them want. And the reason I’m so prone to want to look at the work I do from now on as a gift is because a gift promises to satiate that desire in some way.

[…] So maybe instead of using it to make people want things I can use the same skills to give them things that satiate those same desires.”

Frank Chimero

Design: communication, culture, commerce

Great video, this. A couple thoughts:

  • I have to try to read. It’s easy enough, but there’s effort. That makes it more of a game — i’m more involved.
  • Craftsmanship, clarity, functionality, social contribution, sustainability, beauty and results — is there a better definition for design out there?
  • How on earth did they make this? The pictures don’t help much.