Jerry Seinfeld’s Icons

Q: Can you tell us how your white sneaker collection first started?

Jerry: It started with wanting to be Joe Namath of the 1969 New York jets, who at that time was one of the only football players to wear white shoes. And I wanted to be like him, so I always wore white sneakers. Also, Bill Cosby on I SPY always wore white sneakers. And they were my fashion icons.”

Jerry Seinfeld


Everyone has idols and icons. Even Jerry Seinfeld parroted a few others early on. He found his own way later, but it’s good to see the 17 year old Seinfeld idolizing Namath and Cosby the way I idolized a Eddie Murphy and Robin Williams. (Still have a collection of gaudy leather jackets).

This is from an “Ask Me Anything” (AMA) Jerry recently did on Reddit. It was stellar. Here’s some of my favorite quotes:


On Work

I chose comedy because I thought it seemed much easier than work. And more fun than work. It turned out to be much harder than work, and not easy at all. But you still don’t have to ever really grow up. And that’s the best thing of all.


On the key to the show:

I would go so far as to say that was the key to the entire show, was that we really felt like together we were funny, and then the audience felt it, and that’s how you can somehow catch lightning in a bottle.”

Reminds me of our chemistry on the Fizzle Show. None of us can take credit for how much we like doing this with one another. I think the show’s gotten big for that reason. (not “show-of-the-90s” big, but big… for a podcast).


On being the straight man:

The reason I would play straight was it was funnier for the scene. And very few people have ever remarked on this, because it was a conscious choice of mine, only because I knew it would make the show better, and I didn’t care who was funny as long as somebody was funny and that the show was funny. So you have hit upon one of the great secret weapons of the Seinfeld series, was that I had no issue with that.

On the TV show Jerry is a comedian. Yet to his friends he plays the straight guy. I never connected those dots before.


On Hecklers

Very early on in my career, I hit upon this idea of being the Heckle Therapist. So that when people would say something nasty, I would immediately become very sympathetic to them and try to help them with their problem and try to work out what was upsetting them, and try to be very understanding with their anger. It opened up this whole fun avenue for me as a comedian, and no one had ever seen that before. Some of my comedian friends used to call me – what did they say? – that I would counsel the heckler instead of fighting them. Instead of fighting them, I would say “You seem so upset, and I know that’s not what you wanted to have happen tonight. Let’s talk about your problem” and the audience would find it funny and it would really discombobulate the heckler too, because I wouldn’t go against them, I would take their side.

I had a heckler once on a blog post (i’m kind of a big deal, lots of blog posts n’ stuff… action figures too). I’m heading this way from now on.

Reminds me of Marc Maron in his talk with Stewart Lee… “oh no, you’re not liking this are you… this isn’t what you were expecting? I understand. It’ll all be over soon.”

Less of an “I have an obligation to make you like me”… more of a “my job is to talk to my people, do me.”


On gangs

If you’re one of us, you’ll take a bite.”

His notes on this were great. This is poster-worthy.

Jason Fried on Online Sharing & Commerce

Everything I bought was from someone who had taught me something… So I started thinking, ‘what if we started sharing the way these chefs shared?’”

Jason Fried


Jason reminded me of the basics in this video. Making and sharing things online is the cheapest advertisement you can get.

And it can do more than just “get eyeballs”… it builds trust, understanding, a kind of friendship.

I’ve been blogging in some kind of way for the past 6 or so years. I had no hopes or plans about it early on; I just liked to write things that made people laugh and think.

Now I do it for a living… professionally it’s called “content creation,” but it’s the same ol’ shit: making stuff that teaches something people want to learn (and entertains wherever possible).

It feels new to hear Jason say it like this, like I somehow guessed right several years ago when I wrote random things here and there that earned a few comments.

Textmate 2 & Mavericks Markdown/MultiMarkdown Bundle Update

It’s ridiculous to me how much crap I have to deal with to get Markdown to work in my favorite text editor. I had it all sorted, then upgraded to Mavericks which botched it up again. But I’ve fixed it.

The trick is this: you’ve gotta use Fletcher Penney’s MD bundle because it’s better (basic bundle doesn’t support hyphen lists… absurd). But that bundle hasn’t been updated in forever. And mavericks needs some updates to this shit due to a ruby change.

So I did a lil’ hack job and updated the ruby path in all the files in Fletcher’s MD bundle. I’d update it on Git also but what’s a git? You can download it here:

Textmate 2 Markdown Bundle Fixed for Mavericks »

What Makes Online Publications Super Successful

Editorially’s online publication launched a day or two ago. It’s made by people I pay attention to. I admire them because they’re so good at the things they do.

I’m in the middle of designing a big, exciting, new thing for us at Fizzle so I was extremely curious: what decisions did these people make about their online publishing thing?

  • what’s the reading experience like?
  • what bits about the author, pub date, twitter, comments, etc, do they show?
  • is there a sidebar? What’s in it?
  • what funky things do they do to show the reader “this isn’t some stock WP theme?”
  • of course they’ll have interesting people from that scene of theirs, Craig Mod is a good example.
  • of course there’ll be an editorial angle (it’s called “Editorially” fuggryanoutloud).
  • will it feel like they’re trying to ooze out between the html5 asides, “hey! this is big boy stuff, like the New Yorker, we promise, it totally is.”

Here’s what struck me: it’s fine. The design is the design. It’s fine. And this thing will survive not on the quality of the design or the decisions about the sidebar.

It will survive or not — for me, the individual reader — based on the ongoing relationship I have with what they publish. The “content.”

They probably call this the editorial voice… cuz they’re smart. I look up to them for words and ideas like this.

  • big ol’ background images on articles? Cool. didn’t really care for the article.
  • artsy illustrations that feel made and human and tangible. That’s interesting. And that one, about half way through the article, I was already glad I read it.
  • drop caps… good looking. Different colors, though? Hmmmm.

Investigating this site, the decisions of these lovely and smart people, makes me realize how much I already know about online publishing.

  • stewarding an audience.
  • caring or not caring about the audience.
  • serving them or being cool at them.
  • putting loads of work into a piece that’s immediately forgotten by the web.
  • putting loads of work into a piece that’s immediately forgotten by myself as I rush into the next piece.
  • work, numbers, eventual questions about “wait, why are we doing this again?”
  • revenue questions, ideas, strategies, and results

As people building our thing online it’s easy to get wrapped up in the skin of stuff. “Oh damn, i have got to figure out how to do that big ol’ background header thing. So cool.” But that skin is only valuable as a conduit for the guts. We don’t stay friends with superficial and beautiful people from high school if they stay superficial (unless we’re horny). They’re pretty, which is nice, but they don’t get MST3K, they don’t like to play cards, I don’t feel connected to them. And life is too short for that kind of disconnection.

Wishing the team at Editorially all the best. I hope they connect super hard.

Max Temkin on Business Strategy

Knowing what you’re doing is not nearly as important as knowing what you believe in and what your values are and understanding how to translate that into the decisions that you’re making.”

Max Temkin, Creator of Cards Against Humanity


Click the name and watch the talk. An excellent story of success found doing stuff you and your friends like.