Robert McKee on Going There

You have to go there, you know. You have to take your character to the place where he just can’t take it anymore. You’ve been there, haven’t you? You’ve been out on the ledge. The marriage is over now; the dream is over now; nothing good can come from this.”

Robert McKee


Reading through Don’s Million Miles in a Thousand Years in preparation for a talk I’m giving. Such a fun book to read.

Eugene Schwartz on the 2 Reasons

Every product you work on should offer your prospect two separate and distinct reasons for buying it. First, it should offer him the fulfillment of a physical want or need. This is the satisfaction your product gives him. And second, it should offer him a particular method of fulfilling that need, that defines him to the outside world as a particular kind of human being.”

Eugene M. Schwartz

Sync Mac Desktop & Downloads with Dropbox

NOTE: this no longer works. So I started syncing my downloads folder to iCloud using these steps:

  • Open iCloud Drive
  • Make a Downloads folder in it
  • Put that Downloads folder in your sidebar (it will look like a regular folder, rather than a circle with a downward pointing arrow)
  • Move everything in your existing Downloads folder to the new Downloads folder
  • Remove the old (circular) Downloads folder from your sidebar by dragging it out, or by unchecking it under Finder -> Preferences -> Sidebar
  • Open Terminal, and type:
  • sudo rm ~/Downloads; ln -s ~/Library/Mobile\ Documents/com~apple~CloudDocs/Downloads/ ~/Downloads
  • Enter your computer password (which you won’t see as you type)

Stuff that no longer works:

You can use Dropbox to sync things outside your Dropbox folder using a little Linux wizardry.

Sync Mac Desktop with Dropbox:

Open terminal and type this and hit enter:


ln -s ~/Desktop ~/Dropbox

Sync Mac Downloads with Dropbox:


ln -s ~/Downloads ~/Dropbox

Done and done.

Pro tip: the first path is the source, the second is the target container you want to choose (not a copy of the source itself on dropbox). Read here for more info on this.


I do the same thing to sync my MAMP folder on my mac through Dropbox:


ln -s /Applications/MAMP/db ~/Dropbox/Apps/MAMP

And to sync my Wiretap Studio library:


ln -s ~/Documents/WireTap\ Studio\ Library.wtpl ~/Dropbox/Apps

Trail Therapy — a modern day rustic poet

“In 1999, lost his son to suicide. A few years later he lost his daughter to a drug overdose. At sixty-four years old, he has walked across the United States seven times to raise awareness for depression and suicide and to inspire people he meets to “love life.”

This was, just… when he cries… his language… i just… the juxtaposition of how he looks, the down to earth idioms, his story, the simple quest he’s on and the handful of moments of free-flow beatnik poetry… this is magic.


…so they can go through that situation of pain and convert that damn evil, negative self pity into self reliance and go help others with it through nothing more than telling their own story.”