Richard Saul Wurman on Selling Discovery (Not Expertise)
“You sell your expertise, you have a limited repertoire. You sell your ignorance, it’s an unlimited repertoire. [Eames] was selling his ignorance and his desire to learn about a subject, and the journey of him not knowing to knowing was his work.”
Don’t compete on right/better. Compete on joy/goodness. Don’t be the best designer or the best surfer. Be a good designer and a happy surfer.
This is by far the best quote I’ve heard about this. Your expertise will always have a limited supply in comparison to your ignorance. Acknowledge that, and make your learning – your discovery – a contagious joy.
