The “King of Cashmere” on Profit & Dignity

“I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?”

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“We need a new form of capitalism, a contemporary form of capitalism. I would like to add “humanistic” to that equation.”

“You buy this product and you feel better, you feel at peace, because you bought a product that, although very expensive, there is work and respect for the work that goes into the product. I do not buy a specific product if I know you have made preposterous amounts of profit out of it. That’s exactly where, in my view, the new capitalism lies.”