Taylor Swift’s Perspective

“I was trying to make the most honest record I could possibly make, and they were kind of asking me to be a little disingenuous about it: ‘Let’s capitalize on both markets.’ No, let’s not. Let’s choose a lane.”

Taylor Swift


A friend of mine loved Taylor Swift so much that I had to look deeper. This article didn’t disappoint.


“But then I remember that Swift is 25 years old, and that her entire ethos is based on experiencing (and interpreting) how her insane life would feel if she were exactly like the type of person who’d buy a ticket to this particular concert.”


“Swift writes about her life so directly that the listener is forced to think about her persona in order to fully appreciate what she’s doing creatively. This is her greatest power: an ability to combine her art and her life so profoundly that both spheres become more interesting to everyone, regardless of their emotional investment in either.”


“It’s impossible for an artist to control how she is perceived. But an artist can anticipate those perceptions, which is almost as good.”


“When other kids were watching normal shows, I’d watch Behind the Music. And I would see these bands that were doing so well, and I’d wonder what went wrong. I thought about this a lot. And what I established in my brain was that a lack of self-awareness was always the downfall. That was always the catalyst for the loss of relevance and the loss of ambition and the loss of great art. So self-awareness has been such a huge part of what I try to achieve on a daily basis. It’s less about reputation management and strategy and vanity than it is about trying to desperately preserve self-awareness, since that seems to be the first thing to go out the door when people find success.”


“I was trying to make the most honest record I could possibly make, and they were kind of asking me to be a little disingenuous about it: ‘Let’s capitalize on both markets.’ No, let’s not. Let’s choose a lane.”

The Matterful Monthly

A monthly for modern meaning makers from Chase Reeves about building lifestyles of significance.

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