Storydoing vs Storytelling

Storydoing companies consciously convey their story through direct action…use their core story as an organizing principle for activities throughout the company.”

Attributes of a StoryDoing Company:

  1. You have a story.
  2. That story defines an ambition beyond commercial aspirations.
  3. That story is understood and cared about by your entire company.
  4. That story is being used to drive action throughout the company.
  5. Those actions add up to a cohesive whole.
  6. Passion communities outside your company engage with and participate in the story.

The Matterful Monthly

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