Stephen Pressfield on Customer Avatars

‘This might not work.’

These four words are what every artist and entrepreneur should be saying as he or she launches their new novel/zombie flick/videogame/Andalusian restaurant.

It might not work. Really. It might bomb big-time.

That’s the chance you and I have to take, if we want to get ahead of the curve. Ahead of the curve is where hits happen.

Ahead of the curve is where the Muse lives.

If we call ourselves artists or entrepreneurs, that’s where you and I have to live too.

Stephen Pressfield

The Matterful Monthly

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