Marco Arment on Podcasting (and competition) but Mostly the Podcasting Part
Oh goodness I loved this. I was there, in the audience, sitting with my friends, one of whom has a podcast, the artwork of which is prominently features on one of Marco’s slides.
I love this for several reasons.
1. Marco’s thoughts on podcasting. I am a podcaster. I love it. I feel this way about podcasting: up to now, it feels like the most natural thing I’ve ever done.
So I’m thrilled when a guy I admire, someone I think is much smarter than me, lauds podcasting as a beautiful, enriching, important and likely profitable thing. (See the quote below).
2. Marco’s openness about and investigation of his fears. He says “I’ve always been afraid of this.” But he doesn’t stop there. He also says, “so I asked myself, ‘why am I like this?'”
He a). realizes the stress level, the anxiety, the internal horror, b). does enough introspection to name it, and c). investigates why his self responds this way.
I’ve done some work of my own in this regard… but I’ve got things to learn from Marco in this regard because he doesn’t stop there.
3. He creates a business project in an attempt to get over his fear. Overcast forces him to swim upstream towards the fear he thinks isn’t true, isn’t necessary.
When we start businesses we think they’re forever. That’s what makes them exciting and horrifying. What if we thought about them as projects to learn and develop ourselves so our next thing is that much better? Yea, sounds la la, but I dig it.
4. “This succeeds or fails based on what I do with it.” Fuck stressing about the competition. Fuck stressing about market trends. Fuck trying to be like Steve Jobs. Engage yourself.
5. His closing thought:
I love this medium. This is so good. It really enables independent creative people and it’s fulfilling to listen to, fulfilling to make. I’m going to find it immensely satisfying to do anything I can to promote and improve and strengthen this world.”