George Lois on Blurbs & Brands
If you have to depend on blurbs to have people buy your magazine then you’ve got a piece of shit! You don’t have a brand!”
The same goes for blog post headlines. Note to self: care less about “viral headline lessons.” Care less about short term “conversion” and more about the long term relationship with your audience. Stand for something. Be something. Have conviction. Build a brand.
