Frank Chimero on design as gift

As a designer […] my role is more frequently to generate desire in other people; to make them want. And the reason I’m so prone to want to look at the work I do from now on as a gift is because a gift promises to satiate that desire in some way.

[…] So maybe instead of using it to make people want things I can use the same skills to give them things that satiate those same desires.”

Frank Chimero

The Matterful Monthly

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